Website: Bromley House Library
Visiting Bromley House Library in Nottingham is like stepping into a different world. A place where any book lover can get completely lost among the shelves of first editions, restored treasures, and more modern tomes.
Under the dynamic leadership of Library Director, Mel Duffill-Jeffs, Bromley House Library was looking for an update to their website to reflect their unique character and charm. They commissioned me as a commercial website photographer to capture images that would illustrate their brand.
While predominantly visual, your brand is a form of communication that should complement and reinforce your core values. It should speak to the audience that you want to attract and enable your viewers to make an authentic connection with you.
By definition, no branding session is the same. Every business is unique, has a different set of values and is looking to communicate a different message to a bespoke audience. That is why we take the time to get to know our clients before we pick up our camera.
The Bromley House Brand
Our initial work led to us identifying the key elements that I needed to capture, the colour palette, and even an initial look at how the images would be used on the new website. The elements include:
#1. Members can read any of the thousands of books housed on the walls, attend fascinating lectures and workshops, and even participate in a variety of member activities.
#2. Bromley House is a very special place and evokes a bygone time as well as a true sense of literary wonderment and community.
#3. The building itself is constantly evolving. Initially built in 1752 for a banker, it is crammed full of detail. The main part of the library is housed in a series of reading rooms with plaster ceilings, cornices, and overmantels. A particularly fine spiral staircase and gallery adorn the main reading room, and traditional wooden ladders provide access to the highest shelves.
#4. Adorning the walls of the library are a fine range of paintings, and the main building includes an original meridian line. In the upper rooms, the first photographic studio in the Midlands is a feature, as is the walled garden at the rear of the library.
#5. A sense of belonging is important to members, existing and potential. Being part of a community this unique is important to the brand as this is the main purpose and income for the library.
#6. Making certain that the images included a diverse range of people, including younger members
My brief for the rebrand was to take all of these elements and create a visual library to be used on the new website as well as print and online campaigns. As the project evolved, it included cataloguing fragile documents as well as reproducing historical images for resale as posters and use by local organisations.
The photography took place over an initial couple of days, with some follow-up visits for particular events and VIP visitors. Once the photos were captured, they were processed and edited inline with the agreed colours and tones. The final image library is available for download and use as agreed.