Building Rapport Into Your Personal Brand

The benefits of building rapport are enormous. People are much more likely to want to do business with you, share information with you, recommend you to others, and support your ideas if you can build rapport with them.

What follows building rapport with colleagues and clients is more sales, broad audience loyalty, increased productivity, and more meaningful teamwork.

We have all been there. Some people are just easier to get on with than others. There are people that we quickly make a connection with, the conversation starts flowing, and before you know it, you are laughing together and sharing a moment. This is building rapport.

If only there was a way to build this kind of rapport with your audience when doing business. If you can make a connection, the conversation flows and then you share a moment. This would make communicating how you can make a difference to them so much easier.

The kicker is that our online world is based largely upon short-term snippets of information thrown at us all day that are designed to illicit only an immediate (and fleeting) response. Over time, we tune out to the constant bombardment and become somewhat anaesthetised to the message being communicated.

So, how can you build an authentic connection that could be described as rapport with your audience without actually meeting them?

How can you 'stop the scroll' and get the full attention of your audience?

Starting From Scratch

Let's go back to the basics.

Rapport is defined as "a close and harmonious relationship in which the people or groups concerned understand each other's feelings or ideas and communicate well" (Oxford Dictionary).

The original idea of rapport was derived from the French word meaning "to report" or "bring back". Today, we understand rapport to entail much more than just reporting facts. For us, it involves the shared experience of feelings, ideas and even emotions.

Looking at this from a brand point of view, sharing your experiences, feelings, ideas, and emotions can lead to building rapport with your audience.

During real-life interaction with a person, you can use simple body language techniques to encourage rapport. These techniques are usually based around mirroring the behaviour of the other person, listening, being positive and encouraging, etc.

We can use similar techniques in our interactions online.

Here are some examples:

  • Responding to engagement with our content as if we were talking to the person face-to-face
  • Listening to others' responses in a genuine, supportive way, being positive and encouraging
  • Sharing our experiences of problems, solutions, and learning points
  • Sign posting our feelings and emotions (don't worry, it does not have to be too deep)

Rapport Building Take-Away

  1. We can build rapport online.
  2. Sharing our experiences, feelings, ideas, and even emotions is more effective than reporting facts.
  3. Our response to comments and dialogue generated by our content should be genuine, supportive, positive, and encouraging.

Building Rapport into your brand from the get go

When working with personal branding clients, I start with their story and how best to communicate their message, both in words and in visuals. If you are interested in a no-obligation chat about getting your message out in an authentic and powerful way, then get in contact today:

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