Visual Storytelling
for Expert Business Owners
Photographer and Visual Story Expert Peter Nutkins. Helping Speakers, Authors, Consultants and other Experts inspire those they serve through the Power of Image.
You can maximise the power of your communication with visual storytelling. I help you illustrate what you say to your audience with high-quality, genuine, purposeful images.
The Science Behind Visual Storytelling
✅ Humans are Visual First, verbal second - your visual cortex dominates your brain
✅ Effectively pairing words and visual content enhances attention, memory, recall, and believability
✅ People make decisions based more on emotion than rational thought
✅ Images are the most effective way to convey emotion
✅ Stories hold attention, and when they reflect the audience's experience they make an emotional connection which changes behaviour
The Benefits to You - The Expert
✅ Create distinction between you and others in your field by empowering people to visualise what it looks like to work with you
✅ Shape how you want your audience to see you and engage with you
✅ Build authentic relationships showing how, why, and what you do when faced with the same experiences as your audience
✅ Learn how to maximise the power of your message by being intentional in matching text and image
✅ Create a library of content that plugs seamlessly into your marketing and promotional materials
Visual Storytelling Involves Two Types of Content
Promotional Photos
Images for bios and headshots, profile photos, speaker one-sheets, newsletters, professional associations and book jackets. These go into your Media Pack.
A library of images you can send out whenever you need a top-quality PR photo.
Business Story Photos
These are candid images that capture your day-to-day. Images that are purposeful in illustrating the message you are communicating to your audience.
You are not just saying it - you are showing it. You are telling a story about what you do, how you do it and why you do it. Your audience sees you in action - something both believable and authentic. Seeing your work rapidly builds a genuine connection.
This collection of images is ideal for social media, specific service pages on your website, online content, infographics, client proposals, presentation slides, and other marketing needs.
What Does the Process of Creating Photos Look Like?
Strategy
During a Strategy Call, we'll do a deep dive into your work world. From aspects of your personality to how you help your clients solve their problem.
These answers shape your shoot plan. We decide your wardrobe, locations to shoot, props to include and what you are doing while in front of the camera.
We also talk about how visual storytelling works - when to use it, how to do it best, and when you do something else.
Shoot
Using our customised shoot plan we’ll spend our time going through the shot list, one by one, until we capture everything we need.
Having a comprehensive plan allows us wiggle room to experiment and capture extra content that presents itself in the moment.
Select
Post-session, we'll review every photo taken to choose the keepers and delete the rest. We'll decide the best uses for each photo. Which ones are best used as profile photos, website banners, social media posts, blog articles...
Sort
No more staring at a folder filled with hundreds of photos leaving you overwhelmed and creatively paralysed!
Your secure image library will be organised by type into appropriate folders. This will help create a faster, more effective process for you and your team. You can also comment on, select and rate photos for specific marketing projects.
Send
Once I sprinkle a little editing magic dust on each photo you’ll be sent a secure online link to your library.
You can download your images in different resolutions depending on how you want to use them.
Your link remains live, so if you're on the road and need images you can download whatever you want - there and then.
Which Session is Right for Where You are Right Now?
Firm Foundation
Ideal for Experts focusing on updating their websites, social profile photos, and other essential marketing images
Pre-Session Strategy Call
1-day Photo Shoot
6-8 Scenarios
Unlimited Outfits
Books & Materials
Select + Sort Images
Editing & Processing
Secure Online Library
Create up to 85 Images
£1250 + Travel
Get Ahead
Perfect for Experts creating images and foundational marketing assets for online and offline marketing campaigns
Pre-Session Strategy Call
2-day Photo Shoot
or, 1 day plus Get Ahead Event
12-14 Scenarios
Unlimited Outfits
Photos of your books & materials
Select + Sort Images
Editing & Processing
Secure Online Library
Create up to 170 Images
£2350 + Travel
Soar Above
For Experts looking to reposition their entire online presence to create a comprehensive marketing strategy
Pre-Session Strategy Call
4-Day Photo Shoot
or, combination of days & events
18-20 Scenarios
Unlimited Outfits
Photos of your books & materials
Portraits with your books & materials
Select + Sort Images
Editing & Processing
Secure Online Library
Create up to 300 Images
£3450 + Travel
NOTE - Prices are excl VAT, Travel charged at cost
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