School Prospectus Photographer: Stand Out From The Crowd
During my years as a headmaster, I always struggled to get the right school photography. I wanted great images for my prospectus, website, and other marketing materials. Now, as a corporate and commercial photographer, I create those images.
Google "School photography" and you get results about taking student photos. These are for the school SIMS system, and for parents to buy.
I am different - I provide School Prospectus Photography.
My photos are for the educational marketing images that schools and colleges need. This includes the prospectus and school website.
Ex-Headmaster now School Prospectus Photographer
Corporate photography is my second career. This was after many years in school leadership in both the South West and the Midlands.
I know that the challenges facing you and your school will be unique to your context, legacy, and ambition. Realising your school's ambition will involve communicating a clear and engaging message.
Images are a powerful way to communicate to your audience.
That is where I can help you.
Getting Your School Prospectus Photography Right Enables You To:
Attract More Students
We all face a changing financial climate. For many families, this will involve reprioritising finances, and that includes education.
You want to communicate excellence, engagement, and encouragement. This raises the perceived quality of your provision. It communicates the value that you bring to the lives of all the young people that you serve.
Create Distance Between You and Your Competition
Whether you are an independent school or an academy, you want to create a distance between your school and your competition.
Market Distance is equally important to both:
- Independent schools: how much better your provision is than the best local state school or independent neighbour
- Academies: how close you are to the best independent schools around you, and how much better you are than the other local state schools
You want to communicate excellence and ambition. This improves the perception of your school in the eyes of your students, staff, parents, and community.
Communicate Your Ethos, Values, and Vision
Not all images are the same. A photo of your school and a photo that communicates what your school is about are very different.
I call an image that conveys what you are about school prospectus photography.
Time and time again, studies show that parents value one thing more than anything else. They want a safe, happy, and inspiring environment for their children.
You want to convey that in your images.
Great relationships underpin every positive environment. The relationships between students, staff, and parents couldn't be more important. Your marketing material needs to convey that this is a priority for your school.
You want to communicate positive, respectful, and authentic relationships. This will make a huge impact on the viewer.
Build Loyalty within Your Community
One of my main priorities as a headmaster was always to build loyalty. The result was greater engagement, positive relationships, and a feeling of school family.
Building loyalty in parents towards their child's school is important. It breaks down barriers between home and school. This starts every communication on a positive rather than a negative.
Also, having a loyal community helps overcome a diverse set of challenges. From business involvement to local planning applications, and when fundraising.
Engage Parents, Governors, and Alumni
We have all sat through the presentations at a Parents' Evening where slides of text were read to us.
- What difference would it make if your school used high-quality images instead? Then only a phrase or two on their slides.
- How would the esteem of your governors change if their reports were punctuated by inspiring photos of your school?
- Which of your alumni would not be thrilled to receive their correspondence highlighting their school in an inspiring way?
Highlight Your Niche and Specialist Provision
What makes your school unique?
Communicating your niche and speciality is key when it comes to all the areas above. It is also fundamental to highly-successful extra fund and grant bidding.
Most schools have photos. Yet, few schools really communicate through their images for a specific purpose.
Recruit High-Calibre Staff
Recruiting the right people in your school is essential to achieving excellence.
Today, staff expect a workplace that is as engaging and supportive as the environment we create for the children.
Colleagues want to know that they will be valued. They will be treated with respect. They will have good relationships with students and parents.
You can show all this through the images you use.
Getting your school photography right means capturing the photos you need for teacher as well as student recruitment.
Get In Touch
If you are looking for photos for your school prospectus, website or marketing, get in touch today for a no-obligation chat:
Serving Devon, The South West and beyond
I am located in the beautiful city of Exeter, Devon, but I love to travel and serve businesses and organisations across the whole of the UK. Much of my work is based in London and the Midlands. Distance is never an issue for me, so no matter where your school is based in the UK, please get in contact for a no-obligation chat about capturing your school photos.