Telling Stories Not Selling Seats:
Talking a lot is boring. But talking a lot about yourself is even more boring.
The most successful marketers harness the power of storytelling. From our childhood, stories have served as the primary means through which we learn about life. Our brains even function differently when engaged in stories. If we're not actively thinking in stories, we're daydreaming about them or absorbed in reading or watching them!
Donald Miller, in his book "StoryBrand," brilliantly elucidates the why, how, and what of stories - a highly recommended read.
Creating storytelling content connects you with your audience.
Let me give you some examples- Luxury car advertisements don't dwell on engine specifications; they narrate a story about the emotions you'll experience and the freedom you'll enjoy when driving. Perfume ads aren't about the scent; they weave a narrative around attraction and desire.
Take, for example, the promotional images used by Qatar and Singapore Airlines, attached to this post. Prominently featured on their websites, these images don't showcase planes, seats, or luggage. Instead, they sell a narrative: dining with friends, strolling through Paris with a loved one.
Qatar and Singapore Airlines, among the world's top carriers, excel not just in service but in selling stories that customers want to be part of.
You can use the power of Visual Storytelling in your marketing too.
You can be a communication hero using Visual Storytelling ACE: #AttractConnectEngage.