Touching Grass:
Before I begin my photography, I hold a strategy meeting with my clients. This is an opportunity to delve into their professional lives. We discuss their work processes, the experiences they offer their clients, and the impact they achieve.
I'm always amazed by the variety in working methods, strategic thinking, and the special terms used in different fields.
Recently, a client whose work spans Europe, North America, and the United Arab Emirates shared the crucial role of online communication in his business.
As we put together his Visual Strategy, he highlighted the need to capture moments of 'touching grass'.
Curious, I asked him to explain.
He described 'touching grass' as taking a break from digital devices to connect with the real world.
We made sure to capture his offline moments. However, we also took photos of him actually touching grass. These images perfectly symbolise his sign-off message each day – his time to 'touch grass'.
What unique terms or phrases do you come across in your profession?
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