Mission Impossible:
I know I am a bit behind the times, but I just watched Mission Impossible Dead Reckoning Pt 1.
It is a cracker of a movie and I especially enjoyed watching the train going over the cliff. When filming for this movie was taking place I was living in Derbyshire. We were not far from the quarry where this stunt took place. All very exciting stuff!
Sitting on the edge of my seat as Ethan and Grace battled up the various carriages (sorry if that’s a spoiler) it struck me that this is what makes a really great story.
It would have been a snore-fest if everything had gone right for Ethan and the team. In fact, everything seems to go wrong! Time and time again the IMF have to overcome their ‘pain points’, challenges and desperate situations to win the day.
This happens in business too
My clients most often approach me looking for photos (well, that is sort of obvious).
After listening to what work is for them and how they help others, it becomes clear that they have a ‘pain point’. They have a challenge that they need to overcome.
It may be how they attract warm leads rather than cold ones. Or something is holding them back from moving up to the next level in audience engagement.
My clients want the success they deserve. They are prepared to find someone who will have their back in finding a solution.
This is not Mission Impossible
This is Mission Possible!
Working together we create a strategy to build engagement. A plan that directly targets leads that want to be warmed!
Putting their plan into action is the first step in overcoming that block and breaking through the pain point.
All I do is #ShowThemSuccess