What is a Visual Strategy?
Great visual communication extends beyond simply using an image; it involves selecting the right image.
Not all images achieve their intended impact. Utilising the 'wrong' image can be counterproductive, at times even undermining your message. A strategic approach enables you to secure the right image for your message — one of appropriate quality, that illustrates the intended point, and conveys the precise emotion required.
A robust Visual Strategy enhances the effectiveness of your words, significantly amplifying the power of your message.
Frequently, my clients reach out in search of 'professional photos.' They recognise their current visuals are lacking in some way and seek something 'better'. While the initial assumption may be the need for 'better' photos — and this is often the case — what they typically require is a visual strategy.
I help my clients clarify what they are trying to say, and then capture images that illustrate their message.
What strategy do you use for your communication?
Is your visual strategy somewhat random? Would a discussion to help you get organised prove useful?
You can be a communication hero using Visual Storytelling ACE: #AttractConnectEngage.