Why You Do Matters:
When we face a challenge in life we often look for guidance from those we look up to.
In business this can be a mentor, a trusted colleague or an authority figure we admire. We are interested in what they would do in our situation...and why.
As a leader or business expert you can empower others by sharing something of your decision process when it comes to a challenge. Not just explaining which way you went, but the why beneath your decision. As a leader or expert, your decision-making process will be finely tuned. You get it right more than you get it wrong.
Focussing on why you made decisions naturally helps your audience consider their challenges in a similar way. It helps them make decisions - and make the right decisions.
When you relate well to your audience, and show them success you build loyalty, authority...and warmth in your leads!