Personal Branding Photographer
Personal Branding Photographer, Peter Nutkins, helps you to Attract, Engage, and Build Rapport with your audience. He supports you in building an authentic brand that communicates your message effectively.
I help people just like you unlock the connection between what they say and what they show. I work with you to help you visually present yourself so that you stand out from your competition and communicate your message with clarity.
We all know the common sayings, "actions (what people see) speak louder than words" and "a picture speaks a thousand words". Yet most business people spend the majority of their effort, time, and money on what they say rather than on what is seen.
You can be different. You can harness the power of your visual communication!
That's where I come in as a personal branding photographer.
Before and After: you decide what you want to communicate and I capture the visual story that supports it
Visual Alignment: When 1 + 1 is more than 2
The words and text that you use in your business are important and certainly communicate a message. Many experts will help craft the perfect tagline, present a flawless argument, or prepare an enticing piece of prose.
In my experience, what is received may not always have been the intention of the person writing the text or saying the words. The text or email that we read as patronising, or the manager who uses overly complicated jargon, to give a couple of examples. Communication happens in these cases regardless. We get upset with the sender of the text when they were trying to be nice and dislike the manager, who we now believe is out to confuse us.
What you visually communicate also sends a very powerful message.
We are hard-wired to notice when words and visuals do not match. We notice when the message being said is in conflict with what we see. If this happens, the visual message always wins.
For example, we can tell when someone is not telling the truth because we notice a very small visual clue. It may be that what is being said is meaningful, but the face does not look sincere. It may be a shifty look when a question is being answered. It can be hard to define, but "we just know" when someone is lying.
Importantly, when the visual contradicts the written or spoken word, we tend not to believe the whole message. We reject this kind of communication.
In contrast, when what you say and how you look align, your message is overwhelmingly received on an intellectual, emotional, and sensory level.
Words plus images add up to much more than the sum of their parts. This is what I mean by 1 + 1 is more than 2.
People are attracted to this kind of communication.
How I Help You
As a personal branding photographer, I support you in aligning what you say and what you communicate through your images, to maximise your overall communication and evoke an intellectual, emotional, and sensory connection with the audience you serve.
This is called "personal branding."
Personal branding is what successful leaders have been doing for generations to communicate their message, increase their influence, and build their audience. Now you can take advantage of that same brand boost.
It Must Be Genuine. Authentic. Trustworthy.
Your story is your brand. Now, imagine your story illustrated with magazine-quality images.
I support you in building a brand that is genuine, authentic and trustworthy. A brand that is consistent and focused helps you build relationships with your audience. A brand that starts with your personality.
The image library we create is filled to the brim with photos. You can then visually punctuate the sentiment of every story you want to share with your audience.
Your story is more than you just smiling at the camera - pictures support your words in explaining why, how and what you do
PERSONAL BRANDING PHOTOGRAPHY: Your Key Message
To really have influence and build rapport with your clients, customers, or viewers, you need to have a plan. No one wants to hear you shout about yourself into the social media void. You need to create a story that your audience can engage with.
Together, we decide what your key message is and who the audience will be. We then create a storyboard around your message (personal branding) and what images would best support that.
Capturing your photographs is the next part! Most of my clients hate having their photo taken, but we always seem to end up laughing and having fun
A Photographer for you IF YOU WANT TO:
- Connect with your audience in an authentic and genuine way
- Take control of your communication, control the narrative, and show your audience what you want them to see
- Have images of you that you actually like
- Have quality media ready to hand for press releases, conference bios, news and magazine articles
- Build a library of consistent, magazine-quality images that you can use on your website, on your social media, and in all of your digital and print marketing
Key Features
- Capture visual content that helps tell your story and convey your message
- Creative portraiture specialist (so you'll look great)
- We work on your photography as an integral part of your branding rather than just getting some pictures of you
- All edited photographs are supplied as both high-resolution as well as ‘internet optimised’
- Your brand photography can be used anywhere you like - on your website, blog, social media channels, and in all your marketing and advertising materials
NEXT STEPS
Become the boss of your brand and reap the benefits and success that high-quality visual communication will bring to your business. For a no-obligation chat about how I can support your personal brand, get in touch today by clicking the image below:
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