Authentic Personal Brand: Lizzie Butler.
I am a corporate photographer helping companies develop their brand. As a personal brand photographer, I help you create an authentic personal brand. To tell your brand story and build trust with your audience.
When Lizzie came to me she was looking for images for her new website. She wanted to communicate with her audience by using authentic personal brand images.
Lizzie Butler is a business development specialist. She is also a Master Practitioner of Neuro-linguistic Programming. Her work specifically focuses on helping people develop their communication skills.
Lizzie is the founder and creator of LB Communications. She shares the most essential communication skills for corporate and individual sales development. Lizzie helps her clients improve their own performance, develop their teams, and grow their sales.
Not only is Lizzie super experienced at raising performance for companies across the Midlands, but she is also one of those people that just makes you smile... all the time! She was great fun to be around, and every time I look through her photos I still find myself with a huge grin.
Besides Lizzie’s sales consultancy work, she works with passionate SME directors. Her practical coaching focuses on equipping her clients with outstanding skills. Replace the words "Lizzie Butler" with "human dynamo" and you get the idea.
Images Speak a Thousand Words
Being an expert in communication, Lizzie understood images enhance her words. To effectively communicate her message, she would need authentic personal brand visuals. She knew that this was more than simply a headshot.
Our initial consultation centred around her messaging. We determined what Lizzie was actually trying to communicate and how this would be seen visually.
We went on to discuss the kinds of images that she would be looking for. Also, how Lizzie would use them, and alternative images that would be useful further down the line.
I create for all my clients a bank of images for use in their media kit, on their website, social media and blogs.
Telling Lizzie’s Story In Pictures
There's more to personal brand photography than a few nice pictures of you smiling at the camera.
The images that we captured are very much like the pictures in a storybook. They support her words and help her communicate context and emotion. This initial work on her personal brand is worth investing in. Everything that follows flows from this preparatory work.
Once we had done our preparation, we arranged three photoshoots. These shoots would cover all the images for Lizzie’s branding. We split the shoots into training, consultancy, and lifestyle.
Lizzie wanted to include her work partner Chris Parker. He is an author, business consultant and management trainer. Together, they make a formidable team and, of course, have lots of fun and laughter along the way. Chris also runs "The Brain Always Wins" alongside clinical sport psychologist John Sullivan.
The second shoot took place in an office and classroom environment. This gave us scope to get images of training that Lizzie would be able to use on her blog and website.
The final shoot was lifestyle oriented. This took place at home with her loving family. Lizzie can use these to craft her brand lifestyle in her media posts.
Your Authentic Personal Brand
Are you looking to enhance your communication through visual storytelling?
Get in touch today for a chat and we’ll schedule a call to see if we are a good fit for each other.